CEO and founder of The People’s Dispensary – Christine De La Rosa is a mighty force in the industry and is working on making Cannabis more equitable for all. Cannabis has become a luxury, making it easy only for the upper and upper middle class to afford and De La Rosa aims to change that. The People’s Dispensary is the closest thing to an equity franchise model that exists in the cannabis space, aiming to both serve and be owned by communities that surround the dispensary. And it’s growing from its Portland flagship to more markets: Chicago, Fresno, San Francisco, and Los Angeles. De La Rosa’s cause is close to her heart, as cannabis has been a treatment for her own chronic illness. “I honestly do not know what my life would be like today without cannabis.”
Here’s what De La Rosa has to say about her mission: "The cannabis industry has the potential to be healing to an entire society by offering alternative therapies to everyone. I know from experience that this plant has enhanced my quality of life, but more importantly, it has saved my life. I am grateful to have had the access and ability to switch my entire pharmaceutical regimen to cannabis and create a new life on the other side of illness. I am a businesswoman and understand the need for the bottom line. However, my advice for current and future cannabis entrepreneurs and business owners is to lead with the goal of utilizing cannabis to heal communities at every level and let go of the greed that has embedded itself into the industry. Prioritizing the health and well-being of our communities will lead to the bottom line that you are seeking in a way that is sustainable and accessible. Never lose sight that each of us has the power to create an industry that is just."
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