Pura Vida: We started this company because we could not find simple organic products for our skin types, that used quality ingredients, that weren’t mostly water, that met our standards and proved their quality through third party certifications. We’re fussy eaters, and we’re picky with what we use on our skin....

Pura Vida: We started this company because we could not find simple organic products for our skin types, that used quality ingredients, that weren’t mostly water, that met our standards and proved their quality through third party certifications. We’re fussy eaters, and we’re picky with what we use on our skin. We plan to set a new, higher standard in skincare.